6-Year-Old Lily Adeleye Lands Walmart Deal, Becomes Store’s Youngest CEO


Six-year-old Lily Adeleye made history last month after signing a deal with Walmart to sell her children's clothing and accessory brand Lily Frilly, becoming the youngest Black-owned business to be sold at the retailer. 

The Orlando, Florida native will design new and exclusive hair bows and accessories for Walmart under the deal and that will be sold at more than 1,000 Walmart stores and online. Lily, and her mom and founder of hair company The Mane Choice, Courtney Adeleye, inked a retail deal with Target just last year. The new launch is helping the brand achieve its mission of empowering young girls. 

“Lily Frilly started out as a brand my daughter Lily and myself created, as I always believe it’s important to let your children follow their passions, whether that be art, sports, or in this case, growing a business,” Courtney said. “Now, Lily Frilly has become so much more than just that – it’s a brand children love, as well as a symbol of inspiration and confidence for young girls as well as for the Black community.

"It’s amazing to see what kids can do, and we’re so glad Walmart is providing this platform to give Lily Frilly the room and attention it warrants.”

Walmart executive Jennifer Aguirre shared the retailer is excited to get Lily Frilly on their shelves. “We are excited to bring Lily Frilly to Walmart and honored to work with Lily Adeleye, as she represents the youngest founder among our Black-owned business initiative.

"We have been enchanted by Lily’s ingenuity and designs. We are certain that the assortment will captivate our young customers and inspire them to express their beauty and confidence with their hair.”

Photo: Getty Images


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