The temperature is rising, the sun is out and summer is in full swing. After a full year of staying inside and social distancing, many people are excited to head back outside and get together with friends. However, the COVID-19 pandemic is not over just yet.
The CDC has reported that the seven-day average of new COVID-19 cases jumped by more than 9% last week. Moving forward, the number of new COVID-19 cases could jump following the holiday weekend and there are concerns of a potential outbreak in several different nations following the Tokyo Olympics this month. Making matters worse, many Americans have still not been vaccinated. More than half of the country has not been fully vaccinated and the numbers are even worse for many Black communities. Due to lack of access, education and general apprehension, less 35% of Black Americans have been fully vaccinated. In response, a number of government entities, ad agencies and public figures are working to get more Black Americans vaccinated.
Atlanta-based ad agency, Majority, teamed up with the dating app, BLK, to create a new ad campaign to entice more Black Americans to get vaccinated. In order to pull this off, they used a few out-of-the-box methods. Majority and BLK called on Juvenile and Mia X to remix the classic hit, "Back That A-- Up." Moving with the times, the duo created a new hit called "Vaxx That Thang Up."
“I just wanted to do something positive for my people and to stand in the front to show that I’m willing to sacrifice my life not just for me but also for my family,” Juvenile told Adweek about the new campaign.
“We don’t know what we’re facing right now but we really do all need to be vaccinated so we can continue to do our thing and survive.”
In addition to putting together this parody ad, BLK will offer a "vaxified" badge to let others know that they've been vaccinated.