Nordstrom Makes 10-Year Pledge To Support Black Businesses

Photo: Tim Boyle/Getty Images

“Long-term societal change cannot happen overnight and we’re in this for the long haul,” president and chief brand officer Peter Nordstrom said in a statement announcing the retailer’s recent commitment to Black-owned businesses. 

Nordstrom recently joined the 15 Percent Pledge, a nonprofit organization that seeks to gain corporate support for Black-owned businesses.

The organization was established in 2020 by Aurora James and works to get retailers to commit 15% of their shelf space to Black-owned businesses. Since its founding, 15 Percent Pledge has added 30 major retailers to their list of participants. 

In joining 15 Percent Pledge, Nordstrom made a 10-year commitment to increasing purchases and partnerships with Black-owned businesses by the end of 2030. 

“Nordstrom has established new goals and benchmarks to help it become a more diverse, inclusive and anti-racist organization, and has made strides towards these goals through notable product launches and curations,” 15 Percent Pledge said in a statement. Nordstrom joins other retailers including Macy’s, Sephora, and Old Navy in fulfilling the organization’s mission. 

Click HERE to see the Black-owned and Black-Founded brands offered at Nordstrom. 

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