The NBA has announced that former President Barack Obama has joined NBA Africa as a strategic partner.
On Tuesday (July 27), it was announced that 44 will help advance the league’s social responsibility efforts across the continent, including programs and partnerships that support greater gender equality and economic inclusion. He will have a minority equity stake in the new venture.
“The NBA has always been a great ambassador for the United States—using the game to create deeper connections around the world, and in Africa, basketball has the power to promote opportunity, wellness, equality, and empowerment across the continent,” Obama said in a statement. “By investing in communities, promoting gender equality, and cultivating the love of the game of basketball, I believe that NBA Africa can make a difference for so many of Africa’s young people. I’ve been impressed by the league’s commitment to Africa, including the leadership shown by so many African players who want to give back to their own countries and communities. That’s why I’m proud to join the team at NBA Africa and look forward to a partnership that benefits the youth of so many countries.”
“We are honored that President Obama has become a strategic partner in NBA Africa and will support our wide-ranging efforts to grow the game of basketball on the continent,” said NBA Commissioner Adam Silver. “In addition to his well-documented love for basketball, President Obama has a firm belief in Africa’s potential and the enormous growth opportunities that exist through sports. NBA Africa will benefit tremendously from his engagement.”
NBA has bolstered its efforts on the continent to increase access to basketball and the NBA through social responsibility.
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