Lowe's is teaming up with HBCUs to host a party to rival all parties for the Academy Awards and they're doing it with musician and documentary director, Questlove.
The Roots Jam Session Oscars Edition is set to take place Saturday (March 26) and is "a spinoff of the highly sought-after Roots Grammy After Party experience," an official press release shared with the Black Information Network reads.
The party will celebrate the legendary drummer and "is guaranteed to be the hottest ticket of this awards season." The event is invite-only and features a guest list of "300-500 of the hottest tastemakers and celebrities in urban music, entertainment, and culture coming together for a four-hour jam session with scheduled and impromptu performances by the industry's hottest artists."
"This partnership is the first phase of Lowe's commitment to HBCU apprenticeships in the entertainment industry, and it will shine a spotlight on HBCU alumni who excel in the film industry, in front of the camera and behind the scenes," a statement from the company reads.
FAMU Vice President of University Advancement Dr. Shawnta Friday-Stroud shared more insight with BIN on the partnership and impact of HBCU alumni in Hollywood.
"We are so excited and thrilled about the magnificent showcase of HBCU talent behind the scenes and in front of the camera in Hollywood. More specifically, we are proud of our FAMU alumni Will Packer, Anika Noni Rose, Stacy Collins-Jackson, Dee Rees, Common, and Tirrell D. Whittley, who are truly making a mark in the industry. Their work and legacies speak to the broader impact that HBCUs in general have, and continue to impart on American society, culture, entertainment, and business," Stroud said.
"HBCUs have always produced top talent, and with the support of businesses like Lowe’s Home Improvement, our dedication to excellence and dynamically talented pipelines of graduates continues to be amplified and celebrated in our country’s most prestigious spaces."
"With their recognition of select celebrity HBCU alumni, Lowe's will amplify the culture and legacy of Historically Black Colleges and Universities highlighting their impact and reach beyond the classroom,” the company said.
The 94th Academy Awards take place Sunday (March 27) and will be hosted by Wanda Sykes, Regina Hall, and Amy Schumer.