Milwaukee Bucks Debut New Initiative To Support Black Businesses

The Milwaukee Bucks have partnered with The Lonely Entrepreneur to support Black-owned businesses during the COVID-19 pandemic. Unveiled on Dr. Marting Luther King Jr. Day, the initiative will allow an unlimited number of business owners to sign-up on The Lonely Entrepreneur platform for one year. After signing up, Black business owners will have access to online courses, live group chats and other resources. Business owners will also have the opportunity to connect with mentors and like-minded entrepreneurs.

“Dr. King shared one thing with all entrepreneurs, a dream. But Black men and women face social and economic injustices that make that dream difficult,” The Lonely Entrepreneur Founder Michael Dermer said.

“We want to thank the Milwaukee Bucks for giving the dreams of Black men and women a better chance of coming to life. We hope to make a lasting and significant impact on their lives and their communities.”

The recent partnership with the Bucks is an extension of The Lonely Entrepreneur's "Black Entrepreneur Initiative" that currently serves 100,000 people. With help from the Bucks, Black business owners can join organizations such as the Madison Region Economic Partnership, the Milwaukee Chapter of the National Black MBA Association and MKE Black.

"We’re thrilled to partner with The Lonely Entrepreneur to help advance its Black Entrepreneur Initiative nationwide and here in Wisconsin,” Milwaukee Bucks Vice President of Corporate Social Responsibility Arvind Gopalratnam added.

“TLE’s entrepreneurial platform is a fantastic resource for aspiring business owners, and we’re hoping to extend it to as many Black entrepreneurs as we can.”

The commitment to supporting Black communities does not end there. Recently, Milwaukee Bucks Point Guard Jrue Holiday pledged the remainder of his season's salary to social justice initiatives. Former Bucks player Ulysses "Junior" Bridgeman also acquired legendary Black media entity, Ebony Magazine, in December.

Photo Credit: Getty Images

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