Parents Launch First Black-Owned Gift Registry For Kids

Two parents, fueled by demand for more Black-owned businesses, launched the first Black-owned gift registry for children, according to

Carl and Tara Darnley created Darlyng & Co. back in 2014. This lifestyle tech-enabled kids brand allows parents to browse over 100 Black-owned invented and designed products, and they're affordable to boot. Prices range from $3.99 to $99. You can find products related to skin and hair care to toys.

Tara Darnley, who is the CEO of the company, said the business was inspired by multiple factors. One reason was more customers wanting to support Black-owned businesses. Other reasons include people unable to have their regular baby showers or get support from loved ones.

"We are making it easier for them to not only shop black but have their families and friends able to safely still shop for them," the CEO said. "Though there are tons of larger registries, what makes us different is our curation of diverse and unique products made by Black founders and even our corporate partners like Chase Bank are now supporting our initiative by partnering with us to gift their expecting clients.”

Virtual baby showers are more common due to coronavirus-related lockdowns and restrictions. The registry also allows people curate baby items, shop safely at home and still participate on these special events. You just create your registry and share the private link with friends and family.

People with Darlyng & Co. also make sure the products sold are safe, eco-friendly and non-toxic. The company was also named small family business of the year by Black Enterprise in 2018, according to They also scored a business grant from Beyoncé this year and had their products featured on Forbes, Essence, the Steve Harvey Show and more.

"They will be able to shop from the list you created, and the company will deliver your gifts beautifully wrapped and even include a handwritten note if requested," reporters said.

To learn more about the brand and business, check out their website at

Photo: Getty Images

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