Las Vegas Aces star Liz Cambage has become the first professional athlete to endorse Rihanna's Savage Fenty Brand. Cambage announced her partnership with the massively successful brand through Instagram on Valentine's Day.
"[I'm] so sweet make [I] make your gold tooth ache," she wrote.
"Happy Valentine’s Day, my lovers! I am so excited to announce I’m now a part of the Savage Fenty family."
Cambage is the latest celebrity to join the Savage Fenty family. Recently, Kehlani, Megan Thee Stallion and Miguel have modeled for the rising brand. Rihanna's business savvy coupled with a creative marketing strategy has led to a massive increase in sales. Forbes has reported Savage Fenty experienced a 200% increase in revenue last year. More recently, the brand earned a $1 billion valuation. Along their rise to success, Rihanna's Savage Fenty has earned support from the likes of LVMH Moët Hennessy Louis Vuitton.
“Following the completion of the fundraising round where L Catterton took a stake in Savage X Fenty, LVMH and Rihanna reaffirmed their ambition to concentrate on the growth and the long-term development of Fenty ecosystem focusing on cosmetics, skincare, and lingerie," Savage Fenty and LVMH Moët Hennessy Louis Vuitton said.
In the immediate future, Rihanna and LVMH will take a break before making their next move. Earlier this month, the two parties announced that the fashion brand would be closed indefinitely. Neither side gave a specific reason for the decision.
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