A Memphis educator and his students will be getting even more spotlight in an upcoming Gap campaign after going viral.
The dedication David Jamison, known as “The Dope Educator,” has for his students got widespread attention in the past.You may remember the viral videos of Jamison dancing with his students as they entered the classroom, each student doing their own customized greeting with their teacher to start the day.
Now, Jamison and his pupils will be part of a national campaign for the clothing retailer. Their commercial aired for the first time last month and the school celebrated the unveiling of one of their billboards at a pep rally ringing in the new school year.
“Jamison who has advocated for collective individualism aligns with Gap’s brand of ethos of celebrating diverse cultures and unique change-makers across generations, leading the charge for a more inclusive, optimistic world together,” the company said in a recent statement.
“We want to continue to use our platform for modern American optimism; individuality and believe that cultural expression is relevant.”
Earlier this year, Jamison tweeted that he was asked if he would still do the dances with his students once they returned to in-person learning after being shut down amid the COVID-19 pandemic. To which he said: “My response remains the same, you don’t have to physically touch a child to actually ‘touch’ a child.”