Beyoncé Shines In Yellow Diamond For New Tiffany & Co. Campaign With Jay-Z


Beyoncé and Jay-Z are serving up old Hollywood vibes in a new global jewelry campaign for Tiffany & Co. 

The singer posted images from the photoshoot to her Instagram overnight on Monday (August 23), giving a preview of the ABOUT LOVE campaign. The music powerhouse couple dazzled together, with Mrs. Carter donning a priceless Tiffany yellow diamond and Mr. Carter clad in a tux set off by the legendary Bird on a Rock brooch refashioned as cufflinks. According to People, Beyoncé is only the fourth person ever to wear the historic Tiffany yellow diamond and is the first Black woman to do so. 

The campaign shoot was held on the estate of famed artist Jean-Michel Basquiat in Artestar, New York and includes a never-before-seen piece from the late painter entitled Equals Pi reimagined in the signature Tiffany blue. 

“Love is the diamond that the jewelry and art decorate,” the couple wrote in a statement about the campaign.

The global release of the ABOUT LOVE campaign is set for September 2 and will include a short film by the same name. The film –– to be released September 15 –– will feature a rendition of “Moon River” by Beyoncé and was shot by Jay-Z on a Super 8 camera at the Orum House in Los Angeles.

“Beyonce and Jay-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values,” Alexandre Arnault, EVP of product and communications at Tiffany’s, said in a statement. “We are honored to have the Carters as a part of the Tiffany family.” 

As a part of their global ambassador partnership with the Carters, Tiffany & Co. is pledging $2 million for scholarships and internships at HBCUs.

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