On Tuesday (October 31), Kardashian took to Instagram to share photos of her posing as a Bratz doll alongside her sister, Kim, and friends Natalie Halcro and Olivia Pierson.
Kardashian's Halloween costume included a yellow dress, a matching beret, a long blonde wig, and a handbag with the Bratz logo. However, the Good American founder's skin tone is what caught the attention of many social media users who said she looked "10 times darker" than she actually is.
A number of people accused Kardashian of blackfishing, a term that refers to white people using filters, makeup, or excessive tan to appear Black for monetary and personal gain.
"How is this not blackfishing?" one person wrote on social media. Another social media user said Kardashian wanted to "see what she would look like black." Others said she looked unrecognizable.
"So Khloe is doing blackface?" one user questioned.
Despite the backlash, Kardashian continued to share multiple posts of her costume on Tuesday. See reactions to Kardashian's Bratz look below.