Rihanna Announces New Haircare Line Fenty Hair

Photo: Getty Images

Rihanna is adding to her beauty empire.

On Tuesday (June 4), Rihanna took to Instagram to announce the upcoming launch of Fenty Hair, a haircare line.

The mogul donned a short blonde hairstyle in a promotional video she shared for her new line.

"A new family is moving in! @fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for," Rihanna captioned the video on Instagram.

Rihanna said Fenty Hair will include haircare products for all textures, lengths, and colors. In her promotional video, Rihanna included several people with different hair types using her new products.

"You know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style 💁🏿‍♀️," the Grammy Award-winning artist wrote in her post.

Fenty Hair is set to launch on June 13. Early access to the new products is available at FENTYHAIR.COM.

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