The hip-hop mogul and NBA All-Star added to their green entrepreneurial endeavors after investing in Misha’s Kind Foods, and helping the company raise $3 million in funding.
“The mission of Misha’s directly aligns with our values,” Jay Brown, co-founder of Jay-Z’s venture capital firm, Marcy Venture Partners, told Vibe. “When we first discovered Misha’s, we found some immediate synergies. We embrace companies that value sustainability, empowerment, inclusivity, accessibility, convenience, health and wellness, and personal expression,” Brown added.
The rap legend also has financial stakes in vegan giant Impossible Foods and Parktake Foods, while Paul is an ambassador for Beyond Meat.
Misha’s Kind Foods is a plant-based, dairy-alternative company co-founded in 2018 by Chef Ian Martin and Aaron Bullock. The brand uses organic cashew milk and almond milk to create the “best dairy-free cheese in the market.”
With the investment from Jay-Z and Paul, the company hopes to expand its reach in the retail market.
“These investors, and their enthusiasm, not only confirm the quality and excellence of our artisan cheeses, but they also align with our long-term vision and mission,” Bullock, who serves as Misha’s CEO, told the magazine. “I’m confident having these investors at the table will be vital to the future growth of the company as they bring valuable cultural instincts, branding knowledge, as well as operations and growth expertise.”
Check out more of the company’s offerings by clicking here.